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Showing posts with the label stationery design

Searching and finding my USP : Unique selling point.

In order to find your own space in a very busy market place such as the internet, or a saturated market like stationery, you need to make yourself stand out in some way so people buy your products. That's what's called the USP, or unique selling point. It seems pretty obvious but thinking about  it has been giving me headaches for a while. Having a "unique style" is great, however I wouldn't really advertise my creations with that tagline since there are thousands of unique styles from different artists. "Positive quotes" is again another popular and oversaturated tag. I was pondering about " self care " and working around my journey discovering and growing my awareness regarding mental health. Still, I can't see myself confident enough to use my basic knowledge since the USP should be something I have an expertise on . Why an expertise? Because only when the maker is confident about what they do and how they do it is when we

How am I going to renew my shop? Steps I am planning to take.

How  to start?It is easy to access to information these days. Lots of tricks, tips, advices, free and payed for. Ideas, stories...It can be overwhelming -it is for me!. I get easily distracted, I can find that I want to do everything at once and have no patience for the process. Last  year I was using DPD (Dream Plan Do) and doing lists to try to organize myself. And sort out my priorities. It helped me but also I think I overdid it , so in the end I didn't cross many items of those lists, I forgot to look at them, I got stressed because I seemed to be stuck... I am still terrible at it at having a full time job is quite limiting. This time I will keep on working with DPD and lists but I am also trying to take one thing at a time and create solid foundations for what I want to do. I won't be rushing myself, as long as I keep on working on it with some kind of regularity. Here's my list: Basic foundations : values, mission, colors, look and feel, objective

No me da la vida - The day does not have enough hours

I can find overwhelming to look at all the things I have to do -and I keep on adding more and more! So what I do is to break the tasks into smaller ones that I can fit anywhere . I have some different tasks ready in case on a particular moment I don't feel like doing a particular thing. So if I don't feel like drawing, I could do some hashtag research, for example. Or I can prepare posts for Instagram instead of looking for new products. I am a big fan of 'To do' lists even though sometimes those lists stress me a bit more because I can see I am not ticking things off. However they work for me, specially if they are somewhere visible. That's why, when I decided to do this huge renewal, I had to tell myself it will take time and that's ok. I am breaking the enormous task into little and achievable ones and I am not really setting a deadline since I am more focused on having a really solid foundation this time, instead of working over things I did in th

What's behind the word 'Tisetas'? The debate about keeping the name or changing it.

Tisetas is a  weird word , don't you think? It doesn't have a meaning in any language I know. Actually it comes as the result of a fusion of two words: T-shirts and camisetas ( the Spanish word for T-shirts).I liked it and after a thought or two added the &Co. For me it is important to be open to other possibilities and to work with other people. It all started because I was tired of going to shops and not finding cool messages on t-shirts aimed for ladies . They were all "I love Justin/Brad/Tom/You Name It" glittery-starry-flowery-stuff (which I don't have anything against). However all  male ones had great, quirky and funny  slogans . I didn't think that was fair so I wondered if I could design witty slogans for female t-shirts.  I did it some on online patforms like Spreadshirt where you can upload your designs and people can order things with it without you having  the physical product or investing any money on production, even though I didn´t do

Introduction: When there is a will, there is way -even if there is no money to start with!

Hello and welcome. This is probably the 3rd of 4th time I've tried to go for a blog. I was never sure if anyone would be interested on me or my journey. And I can get easily distracted and forget about it. But I thought I could give it another go.  My name is Felicidad, I am from Spain and I've been living in London for a bit over 10 years. I have a full time job in a tourist hotspot. However I like drawing, illustrating , stationery and gifts and that is why I opened my Etsy shop some years ago with positive quotes and postcards amongst other little gifts.  It has been slowly growing but with all these algorithm changes on Etsy , Instagram and company , results dipped a bit. My computer also broke and there were other series of unfortunate events happening that made me rethink everything. So I took the decision to start  -almost- from scratch. In this blog I am going to try to share my journey and my learning process. And my internal debates. And the challenges of n