In order to find your own space in a very busy market place such as the internet, or a saturated market like stationery, you need to make yourself stand out in some way so people buy your products.
That's what's called the USP, or unique selling point. It seems pretty obvious but thinking about it has been giving me headaches for a while. Having a "unique style" is great, however I wouldn't really advertise my creations with that tagline since there are thousands of unique styles from different artists. "Positive quotes" is again another popular and oversaturated tag.
I was pondering about "self care" and working around my journey discovering and growing my awareness regarding mental health. Still, I can't see myself confident enough to use my basic knowledge since the USP should be something I have an expertise on.
Why an expertise? Because only when the maker is confident about what they do and how they do it is when we achieve our best results. I've noticed that myself : on periods I lack confidence my artwork is "meh" or it takes me longer to get something I am satisfied with. When I feel confident, it takes me two seconds to get the result I want. Radiating confidence makes it easier to connect with people - we all feel kind of pulled towards the most confident person in the room after all!
So, going back to my USP, after making lists of what makes me unique as a person, about my 'signature style',... I've reached the conclusion that it is myself and the way I deal with things in life.
Yes, I know it sounds arrogant . And conceited. But most of my life I've always been the 'odd one' , and it has a lot to do with how I deal with what happens to me, how I tend to be smiling even under stress. How I simplify sometimes the world around me. How I break tasks into little bits. And I think those traits are what people at work appreciate from me - I have a supervisory role so I am kind of a boss believe it or not! 😋 It is also the feedback I get from customers after my interactions with them, and how my artwork gets perceived. And also, let's face it, creating always involves some grade of vanity : every artist or maker wants their creations to be admired, shared or appreciated. We cannot make it if no one likes or shares our "stuff"!
So here's my expertise:
- Simplifying things/thoughts/processes .
- Finding the bright spot.
- Being positive and real at the same time.
- Smiling even at my worst.
- Making self-care a priority.
I think it's time I add it to my LinkedIn profile, don't you think? Would you hire me if I added those traits on my cv?
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