Introduction: When there is a will, there is way -even if there is no money to start with!

Hello and welcome. This is probably the 3rd of 4th time I've tried to go for a blog. I was never sure if anyone would be interested on me or my journey. And I can get easily distracted and forget about it. But I thought I could give it another go.

My name is Felicidad, I am from Spain and I've been living in London for a bit over 10 years. I have a full time job in a tourist hotspot. However I like drawing, illustrating , stationery and gifts and that is why I opened my Etsy shop some years ago with positive quotes and postcards amongst other little gifts. It has been slowly growing but with all these algorithm changes on Etsy , Instagram and company , results dipped a bit. My computer also broke and there were other series of unfortunate events happening that made me rethink everything. So I took the decision to start -almost- from scratch.

In this blog I am going to try to share my journey and my learning process. And my internal debates. And the challenges of not being a native English speaker and working full time somewhere else. You are warned!

While I organize myself you can visit my shop here or follow me on Instagram , which are the sites I update the most.

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Searching and finding my USP : Unique selling point.

In order to find your own space in a very busy market place such as the internet, or a saturated market like stationery, you need to make yourself stand out in some way so people buy your products. That's what's called the USP, or unique selling point. It seems pretty obvious but thinking about it has been giving me headaches for a while. Having a "unique style" is great, however I wouldn't really advertise my creations with that tagline since there are thousands of unique styles from different artists. "Positive quotes" is again another popular and oversaturated tag. I was pondering about " self care " and working around my journey discovering and growing my awareness regarding mental health. Still, I can't see myself confident enough to use my basic knowledge since the USP should be something I have an expertise on . Why an expertise? Because only when the maker is confident about what they do and how they do it is when we

How am I going to renew my shop? Steps I am planning to take.

How to start?It is easy to access to information these days. Lots of tricks, tips, advices, free and payed for. Ideas, stories...It can be overwhelming -it is for me!. I get easily distracted, I can find that I want to do everything at once and have no patience for the process. Last year I was using DPD (Dream Plan Do) and doing lists to try to organize myself. And sort out my priorities. It helped me but also I think I overdid it , so in the end I didn't cross many items of those lists, I forgot to look at them, I got stressed because I seemed to be stuck... I am still terrible at it at having a full time job is quite limiting. This time I will keep on working with DPD and lists but I am also trying to take one thing at a time and create solid foundations for what I want to do. I won't be rushing myself, as long as I keep on working on it with some kind of regularity. Here's my list: Basic foundations : values, mission, colors, look and feel, objective

Some books I am going to use

Most of what I've been doing has been without previous planning and on the go, or as we say in Spain " sobre la marcha ". I have been dipping in and out from different websites, social media, blogs, free talks, videos but quite scattered and never really sat down to put all the pieces together - I am a bit like that myself. These are some of the books I am going to use to start with: Dream Plan Do journal . In January 2018 I went to Top Drawer, one of those trade shows about stationery and came across a lady who was giving a chat which I found quite revealing. I bought her book, which is a journal that helps you work on all areas of your business or the ones you lack the most. It made me think about certain things for the first time and was quite an eye opener. I didn't pass from Month 4 but I am planning to re-take it in 2019 - I've erased all my scribbles already! Stand Out online . I've got this for Christmas and I believe it is just what

Re-inventing Tisetas

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