Introduction: When there is a will, there is way -even if there is no money to start with!

Hello and welcome. This is probably the 3rd of 4th time I've tried to go for a blog. I was never sure if anyone would be interested on me or my journey. And I can get easily distracted and forget about it. But I thought I could give it another go.

My name is Felicidad, I am from Spain and I've been living in London for a bit over 10 years. I have a full time job in a tourist hotspot. However I like drawing, illustrating , stationery and gifts and that is why I opened my Etsy shop some years ago with positive quotes and postcards amongst other little gifts. It has been slowly growing but with all these algorithm changes on Etsy , Instagram and company , results dipped a bit. My computer also broke and there were other series of unfortunate events happening that made me rethink everything. So I took the decision to start -almost- from scratch.

In this blog I am going to try to share my journey and my learning process. And my internal debates. And the challenges of not being a native English speaker and working full time somewhere else. You are warned!

While I organize myself you can visit my shop here or follow me on Instagram , which are the sites I update the most.

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Searching and finding my USP : Unique selling point.

In order to find your own space in a very busy market place such as the internet, or a saturated market like stationery, you need to make yourself stand out in some way so people buy your products. That's what's called the USP, or unique selling point. It seems pretty obvious but thinking about it has been giving me headaches for a while. Having a "unique style" is great, however I wouldn't really advertise my creations with that tagline since there are thousands of unique styles from different artists. "Positive quotes" is again another popular and oversaturated tag. I was pondering about " self care " and working around my journey discovering and growing my awareness regarding mental health. Still, I can't see myself confident enough to use my basic knowledge since the USP should be something I have an expertise on . Why an expertise? Because only when the maker is confident about what they do and how they do it is when we ...

Before anything, let's do some goal setting...

Although I always say "I would like to live from my creations", I need to put down a more concrete and specific goal. If you are specific, you are more likely to focus on it and work towards it . If it's too broad or disperse, you might not get there because you will get lost on your way. So sometime ago I sat down and asked myself: "What do I want to achieve?" My aim is to get enough money to live comfortably from selling my items .👍 Ideally, I would have a small shop with 3 to 4 employees so I can take days off or focus on designing and travelling. [ That´s the "realistic" dream. There are smaller and bigger versions. For example, I could just sell online and have a casual-part time job on the side. Or work entirely from home. Or have shops all over the world. Move over, Cathy Kidston!] In order to achieve this, I could choose many path or products to sell/produce. But I want to earn my living designing and selling small, portable or g...

Basic Foundations : Colour and feel

Since day one at Tisetas I have chosen to use a simple, colourful aesthetic with prominent black strokes . I don't use many gradients -except on backgrounds - , or shadows and highlights to create volume as I was taught during my 5 year Fine Art degree -at least not at the moment. I wanted to go for this look which might look childish, and pair it up with more "serious stuff" like quotes. Because I am combining text and images I prefer them to be equals on the result , supporting each other, rather than the picture being an accessory to the text or viceversa. My palette has a lot of oranges, yellows, browns, reds... mostly autumn related colours that have a warm feel. I also use bright blues ,purples and violets - I love yellow and purple combinations! When I looked into my color palette for this renewal project I am immersed into, I studied different ideas and researched a bit about color psychology. I asked myself what did I want people to feel when they lo...

Re-inventing Tisetas

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