Some books I am going to use

Most of what I've been doing has been without previous planning and on the go, or as we say in Spain "sobre la marcha". I have been dipping in and out from different websites, social media, blogs, free talks, videos but quite scattered and never really sat down to put all the pieces together - I am a bit like that myself.

These are some of the books I am going to use to start with:

Dream Plan Do journal .In January 2018 I went to Top Drawer, one of those trade shows about stationery and came across a lady who was giving a chat which I found quite revealing. I bought her book, which is a journal that helps you work on all areas of your business or the ones you lack the most. It made me think about certain things for the first time and was quite an eye opener. I didn't pass from Month 4 but I am planning to re-take it in 2019 - I've erased all my scribbles already!

Stand Out online . I've got this for Christmas and I believe it is just what I need to work on myself as a brand. Doing one of its activities is how I was reminded I had this blog which now I am revamping.

The Secret lives of Colour . Another Christmas gift. It is a wonderful compilation of colours and their stories: how they got their names, where did they appear for the first time, what they were used for

Style your brand This is also a gift - birthday gift this time!- and it is a very easy and powerful read if you want to work on your brand to make it look more consistent with your message and your business. I found quite revealing the fact that you can classify each business under a "season" depending on its values and that made me realize which one fits my purpose : autumn. I will write about it on another post.

I have some more books but I feel these four touch issues related to the basic foundations of my creative business.

Do you have any other recommendations?

Comments

Searching and finding my USP : Unique selling point.

In order to find your own space in a very busy market place such as the internet, or a saturated market like stationery, you need to make yourself stand out in some way so people buy your products. That's what's called the USP, or unique selling point. It seems pretty obvious but thinking about it has been giving me headaches for a while. Having a "unique style" is great, however I wouldn't really advertise my creations with that tagline since there are thousands of unique styles from different artists. "Positive quotes" is again another popular and oversaturated tag. I was pondering about " self care " and working around my journey discovering and growing my awareness regarding mental health. Still, I can't see myself confident enough to use my basic knowledge since the USP should be something I have an expertise on . Why an expertise? Because only when the maker is confident about what they do and how they do it is when we

How am I going to renew my shop? Steps I am planning to take.

How to start?It is easy to access to information these days. Lots of tricks, tips, advices, free and payed for. Ideas, stories...It can be overwhelming -it is for me!. I get easily distracted, I can find that I want to do everything at once and have no patience for the process. Last year I was using DPD (Dream Plan Do) and doing lists to try to organize myself. And sort out my priorities. It helped me but also I think I overdid it , so in the end I didn't cross many items of those lists, I forgot to look at them, I got stressed because I seemed to be stuck... I am still terrible at it at having a full time job is quite limiting. This time I will keep on working with DPD and lists but I am also trying to take one thing at a time and create solid foundations for what I want to do. I won't be rushing myself, as long as I keep on working on it with some kind of regularity. Here's my list: Basic foundations : values, mission, colors, look and feel, objective

Basic Foundations : Colour and feel

Since day one at Tisetas I have chosen to use a simple, colourful aesthetic with prominent black strokes . I don't use many gradients -except on backgrounds - , or shadows and highlights to create volume as I was taught during my 5 year Fine Art degree -at least not at the moment. I wanted to go for this look which might look childish, and pair it up with more "serious stuff" like quotes. Because I am combining text and images I prefer them to be equals on the result , supporting each other, rather than the picture being an accessory to the text or viceversa. My palette has a lot of oranges, yellows, browns, reds... mostly autumn related colours that have a warm feel. I also use bright blues ,purples and violets - I love yellow and purple combinations! When I looked into my color palette for this renewal project I am immersed into, I studied different ideas and researched a bit about color psychology. I asked myself what did I want people to feel when they lo

Re-inventing Tisetas

Search This Blog